Home - Information - Dictionary - Articles - Video - Web

Should You Advertise on TV?

When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"

When people discover my background in

...click on link for more information and related articles.

advertising,the questions flow. One of the most frequentquestions is "Should I advertise on

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
...click on link for more information and related articles.

TV?"

I can't answer that questions until I ask anumber of questions first.

Do you have an advertising plan?

Are you working on a firm

Television is a telecommunication system for broadcasting and receiving moving pictures and sound over a distance. The term has come to refer to all the aspects of television from the television set to the programming and transmission. The word is derived from mixed Latin and Greek roots, meaning "far seeing" (Greek "tele," meaning far, and Latin "visus," meaning seeing).
...click on link for more information and related articles.

budget?

What are you trying to accomplish with youradvertising?

Where are you spending your money now?

Usually by the 4th question the happy face is oneof disappointment.

Contractors don't build a building without a plan,and you shouldn't advertise without a plan. Thefirst action is to determine what your advertisingis to do. Most small and medium

Budget generally refers to a list of all planned expenses and revenues. A budget is an important concept in microeconomics, which uses a budget line to illustrate the trade-offs between two or more goods. A personal budget is among the most important concepts of personal finance. In a personal or family budget all sources of income (inflows) are identified and expenses (outflows) are planned with the intent of matching outflows to inflows. There are a wide variety of personal budgeting methods and tools that can be employed to help individuals and families with the budgeting process.
...click on link for more information and related articles.

businesses do nothave the bucks for long term image, so we focus ona call to action or proclaiming benefits (notfeatures)

Can TV do that? Probably. Can you afford it?Probably not. Local TV ads even in the smallest oftelevision markets are expensive. You can buycheap ads, but the cost is factored to the numberof viewers. The cheaper the ads, the fewer theviewers. How many folks do you know glued to thetube at 545 AM?

You can get on TV with a package of Cable Ads, butbeware the number of viewers and the shoddyproduction. Get my article "Cable Ads 5 Bucks" bysending a blank eMail toMailTo:CableAds@BigIdeasGroup.com

Some people in business beleive you haven't"arrived" until your business is on TV andbillboards. Funny, I know of hundreds ofbusinesses making big bucks that don't use either.

Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector

In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
...click on link for more information and related articles.

.net

Digg this article.

Should You Advertise on TV?

When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"

Other articles