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PS - The Last (But Certainly Not The Least) Important Part Of Every Successful Sales Letter
The Power Of The P.S. Look at the conclusion of any successful sales letter and what do you see?
The Power Of The P.S. Look at the conclusion of any successful sales letter and what do you see?
Webster’s defines it this way...
“Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”
For marketers, it provides one final opportunity to persuade prospects into action. It’s one more kick at the can... one last chance to move potential buyers off the fence of indecision, in favor of the sale.
The best way to use your concluding "addition" is to emphasize or re-state a major point of significance to the reader... or to unveil a new, previously unmentioned benefit or advantage. It’s a key component of successful copy
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writing.Here’s a partial list of the ways to use these powerful selling tool...
Repeat Your Biggest Benefit Restate Your Compelling Offer Emphasis A Sense Of Urgency Do To Limited Availability Deliver (or repeat) A Guarantee That Completely Reverses The Risk Add an Extra Bonus Not Previously Disclosed Introduce A New Benefit Or Additional Advantage or Use Unveil Your Unmatched Unique Competitive Advantage Or USP Add An External Bonus Such As Air Miles or Discount CouponsAnd here are my personal favorites – approaches I like to use at the end of the sales letters I write...
Add Logic To Your Previously Emotional Sales Pitch Mention What Others Say About The Exceptional Value You Offer Contrast The Cost Of Buying (low) With The Cost Incurred By The Continuing Problem (high) Shoehorn-in an extra testimonial in a “this just in” Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
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fashionEmploy these strategies -- or others. Just be sure to maximize the usage of this key piece of sales letter
The term fashion applies to a prevailing mode of expression. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole. The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression. The term "fashion" is often used in a negative sense, as a synonym for fads and trends. In this sense, fashions are essentially a relief from bourgeoisie and petit bourgeoisie boredom, or a distraction from important matters, for the idle rich. The term is also frequently used in a posi
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real estate. The P.S. is one of the most read components of any sales letter. It stands second only to your headline and sub-heads in terms of readership priority.Keep it short and sweet. A concise summary is enough to maintain the reader’s interest. If you need more space, create a secondary P.S. Adding additional P.S.’s is a particularly effective strategy with longer sales letters.
One final point: never end a letter – whether it’s one page or forty pages -- without at least one postscript. The P.S. is a proven
Real estate, or immovable property, is a legal term (in some jurisdictions) that encompasses land along with anything permanently affixed to the land, such as buildings. Real estate (immovable property) is often considered synonymous with real property (also sometimes called realty), in contrast with personal property (also sometimes called chattel or personalty). However, for technical purposes, some people prefer to distinguish real estate, referring to the land and fixtures themselves, from real property, referring to ownership rights over real estate.
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marketing tool. Use it for all it’s worth.Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]
Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing. ...click on link for more information and related articles. science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at http://www.makeyoursalessoar.com. Science in the broadest sense refers to any knowledge or trained skill, especially (but not exclusively) when this is attained by verifiable means.[1] The word science also describes any systematic field of study or the knowledge gained from such study. In a more restricted sense, science refers to a system of acquiring knowledge based on empiricism, experimentation, and methodological naturalism, as well as to the organized body of knowledge humans have gained by such research. This article focuses on science in the latter sense. ...click on link for more information and related articles.
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